Lexar memory cards have been around for more than 20 years and have been one of the main manufacturers of quality memory cards. The Lexar name has been synonymous with quality and reliability when it comes to memory cards for our digital cameras. However, the parent company, Micron, has just announced that they are winding-up Lexar retail. In short, Lexar memory cards are to go the same way as the dodo.
The reason for this decision seems to boil down to Micron selling vast amounts of memory products to Amazon and Google. Micron’s article of the 26 June 2017, states:
Micron Technology today announced that it is discontinuing its Lexar® retail removable media storage business. The decision was made as part of the company’s ongoing efforts to focus on its increasing opportunities in higher value markets and channels.
The Lexar portfolio includes memory cards, USB flash drives, readers, and storage drives for retail and OEM customers.
Micron is exploring opportunities to sell all or part of the Lexar business.
The company will continue to provide support to existing customers through this transition period. Customers should contact their Lexar sales representative to discuss specific requirements.
I’d like to thank our team members and partners for their contributions to the Lexar business. As difficult as this decision is, the company is making this adjustment in its business to ensure it continues to be well-positioned for the future.
So, there you have it – short, sweet and straight to the point. No more Lexar memory cards.